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A first-tier U.S. city engaged Melaver McIntosh to create a marketing and communication strategy that would differentiate the client’s revitalization efforts from analogous projects throughout the country. The objective: Create an identity and brand for the overall revitalization effort and six priority development projects and then develop a marketing program geared toward: a) facilitating private-sector investment; b) promoting a “category-build” for in-town living; c) enhancing sales through a specific “product-build” campaign; and d) garnering recognition from national thought leaders.

 

Development of an identity and brand for the revitalization generally and for priority development projects specifically; Researching the market with an eye toward key target segments; Developing a communication plan geared toward identified segments; Implementing the communication plan through a variety of tools, including: brand identity/, web design and development, design and production of marketing and sales collateral, writing and production of promotional videos, social-media management, organization of community stakeholder meetings, community events, and media releases.

 

“Melaver McIntosh looks to where a business or community needs to be years ahead of where most are thinking and studiously shapes a set of strategies accordingly. I’ve worked with them for over a decade and they are among the best and brightest at being able to integrate technology, economic development, planning and communication into a comprehensive visionary program. They are my “go-to” source for deep thinking on sustainability and integrating sustainability strategies with other aspects of community and economic development. Simply: the best!”
– Chris Miller, President
Illuminomics